Brand identity design project for a hospitality coffee brand within a major hotel group, including packaging design and brand rollout across multiple locations.
Brand identity and packaging design project for Red Bean Roastery, developed for hospitality environments within the Dalata Hotel Group. The work included brand identity design, visual language development and rollout across packaging, in-store materials and customer touchpoints.
Completed as part of a wider creative team, this project involved lead responsibility for the design and development of the brand identity, working within an established strategic framework. The brand continues to be implemented across Maldron and Clayton hotels throughout Ireland and the UK.
Guidelines with the elements to assist in applying the Red Bean Roastery brand were created. The rules and guides apply to the logo, typeface, colours and additional elements which assist in creating a unique and memorable representation of a distinctive coffee brand. The brand acts as an assurance of the quality of the coffee and snacks, the craft of the trained baristas, the quality service and the relaxing experience for the customer.
This project demonstrates experience in brand identity design and rollout within hospitality environments, delivering clear, consistent and commercially effective brand systems across multiple touchpoints.
View brand identity and packaging design services:
https://thedesigndepartment.ie/brand-and-packaging-design-services/
https://thedesigndepartment.ie/brand-and-packaging-design-services/