I'm Fiona O Farrell, a graphic designer specialising in branding and packaging for FMCG and consumer brands. I work from my studio in Kilmacthomas, County Waterford, running my independent practice THE DESIGN DEPARTMENT.
My background includes agency, in-house and freelance roles across brand identity, packaging design, artworking and digital marketing. I have worked with established branding agencies in Dublin as well as within an FMCG business where I contributed to the development of corporate visual identity, packaging systems and brand guidelines, alongside supporting digital marketing strategy.
I hold a BA (Hons) in Design (Visual Communications) and an MSc in Digital Marketing Practice. I have also worked in higher education as an Assistant Lecturer in Visual Communications, teaching part time on the Digital Media Design Certificate delivering modules in Branding and Editorial Design and Motion Graphics at Dundalk Institute of Technology.
Alongside commissioned work through THE DESIGN DEPARTMENT, I continue to develop brand and packaging projects that combine strategic thinking with clear visual communication.
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