Agency: Neworld | Client: Aldi Ireland
New brand identity
A refresh was required for an Irish ice cream brand which involved a packaging design system that could be used for their range of flavours and packaging formats.
The brand identity and packaging needed to be approachable and appealing to families. The chosen option emphasises the traditional aspects of a family favourite treat.
This project demonstrates experience in FMCG packaging design, including concept development, artwork and print production for retail environments. THE DESIGN DEPARTMENT works with product-based businesses across Ireland and the UK to create packaging that is commercially effective and built for scale.
View packaging design services:
https://thedesigndepartment.ie/brand-and-packaging-design-services/
This project demonstrates experience in FMCG packaging design, including concept development, artwork and print production for retail environments. THE DESIGN DEPARTMENT works with product-based businesses across Ireland and the UK to create packaging that is commercially effective and built for scale.
View packaging design services:
https://thedesigndepartment.ie/brand-and-packaging-design-services/