Studio: Neworld | Client: Aldi
This new, premium handmade pitta range needed a standout look to differentiate it from standard ambient pitta breads. I introduced a tactile varnish layer to mimic a paper-like finish, elevating the brand’s quality cues and creating a more crafted, artisanal feel.
This project demonstrates experience in FMCG packaging design, including concept development, artwork and print production for retail environments. THE DESIGN DEPARTMENT works with product-based businesses across Ireland and the UK to create packaging that is commercially effective and built for scale.
View packaging design services:
https://thedesigndepartment.ie/brand-and-packaging-design-services/
View packaging design services:
https://thedesigndepartment.ie/brand-and-packaging-design-services/